該課程提供了在全球經濟中國際商務貿易重要性的概述，並探討了在國際市場中取得成功的因素。學生將學習到有關市場營銷，分銷和有效的管理國際業務的技術和策略。該課程為學生在高中後，學習商務方面的課程，包括國際商務，市場營銷和管理，做準備。
Business, Trade, and the Economy
Overall Expectations
By the end of this course, students will:
- demonstrateanunderstandingofterminology,concepts,andbasicbusinesscommunication practices related to international business;
- analyse the impact of international business activity on Canada’s economy;
- demonstrate an understanding of how international business and economic activities increase the interdependence of nations.
The Global Environment for Business
Overall Expectations
By the end of this course, students will:
- analyse ways in which Canadian businesses have been affected by globalization;
- demonstrate an understanding of the factors that influence a country’s ability to participate in international business;
- assess the effects of current trends in global business activity and economic conditions.
Factors Influencing Success in International Markets
Overall Expectations
By the end of this course, students will:
- analyse the ways in which cultural factors influence international business methods and operations;
- assessthewaysinwhichpolitical,economic,andgeographicfactorsinfluenceinternational business methods and operations;
- identify and describe common mistakes made by businesses in international markets;
- evaluate the factors currently affecting the international competitiveness of Canadian businesses.
Marketing Challenges and Approaches, and Distribution
Overall Expectations
By the end of this course, students will:
- assess the challenges facing a business that wants to market a product internationally;
- comparetheapproachestakenbyvariouscompaniestomarkettheirproductsinternationally;
- demonstrateanunderstandingofthelogisticsof,andchallengesassociatedwith,distribution to local, national, and international markets.
Working in International Markets
Overall Expectations
By the end of this course, students will:
- analyse the ways in which ethical considerations affect international business decisions;
- assess the working environment in international markets;
- demonstrate an understanding of the process for crossing international borders as it relates to international business.
